Morgan & Company, Inc.
Automotive Sales Analysis & Reporting

                 U.S. Auto Sales Analysis by Morgan & Company
Comprehensive automotive sales analysis widely utilized by the automakers, automotive suppliers, analysts and journalists.
Each monthly report contains unique, in-depth information that is e-mailed directly to you.  Not only do you receive the most thorough reports available, you will have the complete analysis before even cursory information is published elsewhere.
Reports are provided in Excel file format.
All reports include current versus year-ago totals for the month, calendar year-to-date, 
12 month totals and model year-to-date.

See the Price List / Order Form for further details.  Acrobat Reader Format 

View Demo Report Here.  Excel File Format

View Demo Chart Selection Here.  Acrobat Reader Format

Contact:  with any Questions / Comments


U.S. Light Vehicle Sales Analysis Report
Contents / Views / Worksheets: 
One-Page 'Summary' Overview:
       Manufacturer Totals
       Segment Totals for the Big Three, Asian and European Brands
       This page is often posted on our website - see past summary pages below...
       Car Truck Splits 
       Car & Truck Sales by Source Region
       Brand & Corporate Totals
Corporate Brands:  
       Brand Totals Within Corporation
       Includes Car & Truck Sales / Market Share
Brand Ranking:  
       Brand Ranking by Calendar Year-To-Date Percent Change
       Brand Ranking by Calendar Year-To-Date Total Sales
Segment Overview:  
       Small Car (Lower / Upper / Specialty)
       Midsize Car (Lower, Upper, Specialty)
       Luxury Car (Lower, Middle, Upper, Sport, Specialty)
       SUV (Small, Mid-Low, Mid-Upper, Large/Luxury)
       Cross-Over SUV (Lower, Upper)
       Pickups (Small, Full-Size)
       Vans (Minivan, Large)
SAAR Overview: 
       Sales - Seasonally Adjusted Annual Rates
          Overall Rate
          Rates by Brand, Corporation, Region and Market Segment
Detailed Sales:  
       Nameplate Analysis Within Brand and Group
       Each Brand and Group Includes Subtotals For:
          Domestic Car, Import Car, Subtotal Car
          Domestic Truck, Import Truck, Subtotal Truck
          Share of Market Market Share Points Gained / Lost
Detailed Segment Analysis:  
       Nameplate Analysis Within Market Segments
       Sorted by Volume and/or Brand
Model Ranking:  
       Car and Truck Nameplates Ranked by CYTD Sales  
       Cars Only Ranked by CYTD Sales    
       Trucks Only Ranked by CYTD Sales    
          Rankings also provided by Month, MYTD and 12-Month Sales
       Brand, Group, and Segment Charts are provided separately
          A few are often posted on our website.
          The full report and charts are delivered in Excel file format.
All monthly data is gathered directly from the automakers. 
Each report is generally published and available on the 1st business day of the month, except when the first business day of the month follows a Sunday or Holiday.
For information, including samples, contact us directly or by e-mail.  Contact Form

US Auto Sales - Monthly Summary Pages in PDF Format:



December, 2017 Summary Page

December, 2018 Summary Page


January, 2019 Totals Page

February, 2019 Summary Page

March, 2019 Summary Page

April, 2019 Summary Page

May, 2019 Summary Page

June, 2019 Summary Page

July, 2019 Summary Page





Morgan & Company, Inc. 
Automotive Research, Analysis & Forecast Services
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Morgan & Company, Inc.
 9510 Whispering Sands Drive    
 West Olive, MI  49460
     Mailing address:
       Morgan & Company, Inc.
       360 Morgan Road
       Sedona, AZ  86336
 Phone: 616-842-0031
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